Apple discontinues the iPod nano and iPod shuffle

Chris Welch, writing for The Verge:

The last of the traditional iPods that lacked internet connectivity are gone. Apple has quietly taken down the websites for both the iPod nano and iPod shuffle today. An Apple spokesperson confirmed to The Verge that both products have met their end and are now officially discontinued.

“Today, we are simplifying our iPod lineup with two models of iPod touch now with double the capacity starting at just $199 and we are discontinuing the iPod shuffle and iPod nano,” the spokesperson said by email. 

It’s taken 10 years for the iPhone to completely cannibalise the classic iPod line-up. Say what you want about Apple but credit where it’s due – they are willing to look beyond their current success and aren’t afraid to (potentially) disrupt it.

The iPhone Plus killed the iPad Mini, the iPad itself (Pro included) reduces the reliance on traditional PCs, and Apple is already — allegedly — looking at the next frontier in technology- autonomous vehicles. This reminds me of Mike Markkula’s discussions with Steve Jobs (in 1985) on the then future of what Apple should be:

“Lasting companies know how to reinvent themselves. Hewlett-Packard had done that repeatedly; it started as an instrument company, then became a calculator company, then a computer company. Apple has been sidelined by Microsoft in the PC business. You’ve got to reinvent the company to do some other thing, like other consumer products or devices. You’ve got to be like a butterfly and have a metamorphosis.”

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