It’s no secret that work on Windows 10 Mobile has wound down given the lack of new devices and software features, but what’s happening with it, exactly? Well, Microsoft’s Joe Belfiore has just settled the matter. The Windows VP informedTwitter users that new features and hardware for Windows 10 Mobile “aren’t the focus” any more. There will be fixes and security patches, of course, but you shouldn’t expect more than that.
As for why the platform has been all but dropped? The executive boils it down to one main reason: the difficulty of getting developers to write apps. Microsoft tried paying companies to produce apps and even wrote them itself when creators couldn’t or wouldn’t get involved, but the number of users was “too low for most companies to invest.” Why build an app for a relatively small bunch of Windows phone owners when there are many more Android and iOS users? Belfiore himself switched to Android for the “app/[hardware] diversity.”
This is a good example of how Google benefited from copying (or “stealing”); Windows 7 had a good, new and different OS, but it didn’t matter. It was few years too late and all the traction was absorbed by iPhones and Android phones. Innovation doesn’t count for much if you’re late to the party.