Nomos launches a new line of minimal (with a dash of play) automatic watches

If you’re fond of mechanical watches and not aware of Nomos, well, that’s not possible. But if you are fond of watches and don’t keep close tabs on the world of watchmaking beyond quartz, you really should keep tabs on this brand.

Cutting away from the norm and producing most of their parts in-house, including a very impressive automatic movement [what makes the watch tick], Nomos has been creating waves for their technical prowess, minimal and playful design language, and affordable price tag (in the world of mechanical timepieces; gloss over this point if you consider high-end branded quartz watches as your upper limit). For example, the series averages around $4,000 for a steel-cased watch while the special rose gold Metro watch costs around $9,700. Yes, these are still considered good value to just be in the under $5,000 category

Today they introduced their “At Work” series, which is probably just a branding term for a series which continue where their 35 mm automatic watches left off [this one is 39 mm]. If you observe their former, including the initial hand-wound watches, you’ll notice the subtle refinement in proportions, colours and nomenclature.

Not surprisingly, it’s easy to say which is my favourite — the gallery reeks of the prejudice — the rose gold Metro.

You can find their new collection on their website, but you should really just peruse the entire collection.

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