Via CBC Radio:
“I’m an innovation researcher, and the past six years of consuming all the literature, going to conferences, I got kind of fed up with everybody’s worshipping of success all the time,” Samuel West, the museum’s founder, told As It Happens host Carol Off.
“I know, and everybody in the business knows, that 80 to 90 per cent of all innovation products fail, but we never hear anything about them.” That’s a shame, he said. West believes we can learn a lot by studying our failures. “So I started collecting a few,” he said. “And then it turned into an obsession.”
Eventually, he amassed so many flops, he decided to open a museum, inspired largely by Croatia’s Museum of Broken Relationships, which “explores broken love and other human relationships — what they mean to us, what they tell us about what we share and how we can learn and grow from them.”
Products from left to right: 1) The Nokia N-gage – a hybrid mobile and gaming device, 2) Pink and purple ‘Bic For Her’ pens, 3) Cologne for the Harley-Davidson macho guys, 4) A coffee infused Coca-Cola Blak, and 5) The Donald Trump board game.